TheUnemploymentDojo's Blog

Branding Is Now Officially Dead

Posted on: September 10, 2013

I respected it. I promoted it. I wrote a book on it and now in a less than two years, branding is officially dead. If you are a start up focusing on branding and market share you may want to read this piece. The way to grow a company is to focus on metrics. Engineers and statisticians are the new marketers. They make decisions based on iterative tests, tweeks and offers using as little as possible and in the shortest time possible. Three things important.

  1. Understanding product development with inbuilt marketing. Marketing is now a component of product development not an independent entity.
  2. Customer development which is based on creating a customer rather than enclosing them in a per-assumed category or demographic.
  3. It’s all about the test baby. Cheap efficient and direct. Mark you, all this is done before a product is even created.

Collectively this phenomenon has a word in Silicon Valley. Growth Hacking.

Stay put on how this can be incorporated in to your business right right now simply cheaply and effectively.


Lee Kariuki


1 Response to "Branding Is Now Officially Dead"

Hey There. I found your blog using msn. That is a very neatly written article. I’ll make sure to bookmark it and come back to learn more of your helpful information. Thank you for the post. I’ll definitely return.

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Lee Kariuki
1-888-MY-ETHER ext. 04466282

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