TheUnemploymentDojo's Blog

Get Out Of The Building

Posted on: August 3, 2013

He was a project manager. It didn’t mean much other than he was going to run a team of developers to create this amazing web application that would be used by……what does it matter! It took 2 years to work on the project and the launch was finally in sight! The engineers had worked extremely hard day and night to complete the project and they were ready to pop open bottles of champagne! The caterer had prepared a beautiful red velvet cake and the champagne was chilled at the optimal temp in the office refrigerator.

5,4,3,2…….1 Hip Hip Hoooraaaay! They finally launched and there was a huge frenzy! It was finally done! Go home and spend time with the family you need it! This calls for a celebration!

Then a huge epiphany was realized! The website was as lonely as the champagne bottle they drank before the launch! Not even one user who could have accidentally landed by mistake! Zip!The end users were never interviewed! In fact none of the coders even knew who the end users were going to be! It didn’t matter. They were on a mission!

Investment bias is where people work on something that they have invested so much time and money on and are terrified to cut their losses because it is more “sensible” to “never” quit even when continuing makes no sense at all!

The janitor who had never written a line of code walked in and asked them one fundamental question. “Why are you in the building when your users are out there?” He asked!


Leave the ego alone. Get Out Of The Building! “Steve Blank” style! It’s not what you want, it’s what your end users need!

Maybe they should have been the janitors!

Enjoy the weekend.


Lee Kariuki


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Lee Kariuki
1-888-MY-ETHER ext. 04466282

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