TheUnemploymentDojo's Blog

The Most Important Metrics To Monitor.

Posted on: July 12, 2013

A popular statement insinuates that “What get’s measured, get’s improved” Maybe maybe not but it surely does raise our consciousness about that which is being monitored.

The most important metrics to monitor, are the metrics that have the greatest impact to affect your end result. Don’t monitor the end result because there isn’t much you can do about it. Besides monitoring the end result is affected by residual actions! For example, lets say  you are selling lemonade! You decide the most important metric is  monitoring how much money you bring in from the sales of your lemonade! Now this is truly a waste of resources and time because that it’s an end result caused by other factors.  What we need to monitor are all the potential causes. How much foot traffic is passing by our stand? What is the temperature? What is the best time with the greatest foot traffic? How cold is the lemonade? How sweet is the lemonade? Then out of all these “variable’s” we can monitor which has the greatest “buying” impact, that way we can avoid leaving the house at 6.00 am and sit all day by the bus stop when the majority of the people come in at 5.30 pm dehydrated and ready to bite a cactus plant and with the lowest resistance to price! That’s strategy!

Here is the metric monitoring blueprint.

  1. List all the metrics that could be influential in affecting your desired outcome.
  2. Test the ones that have the highest probability to affect your desired outcome.
  3. Reject the rest and implement your findings in relation to desired result.
  4. Repeat

By the way, the most important metrics are rarely the most obvious ones.

Enjoy This Friday…..

Lee Kariuki




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Lee Kariuki
1-888-MY-ETHER ext. 04466282

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