TheUnemploymentDojo's Blog

The Price Of Everything and the Psychology Of Buying.

Posted on: June 3, 2013

It’s not what you pay that matters, but the opportunity cost of what additional value you could have received if you purchased something else! Everything has a price. The question is how much is it worth it to you.

There are millions of reasons why people buy.

  1. Pleasure
  2. Need
  3. Peer Pressure or association
  4. Emotion
  5. Desire

The after effect of a purchase is justified by the way you feel!  Good or bad ,now or then will all be determined by the metrics of the buy. If the answer is no….then maybe the buy is questionable. As time passes by purchases have little to do with the item in hand but more with the justification of the buy and the mental state at the time of the buy .

So when you intend to buy something a cup of coffee, a 32nd additional  pair of shoes,a $ 5.oo lunch special or stock with a company  ask yourself these series of questions.

  1. Do i absolutely need to buy it now?
  2. What am i foregoing to buy this? What is the opportunity cost?
  3. Will this item/service add to my overall experiences in life?
  4. How will i feel 5 months then 5 years after the purchase?
  5. What is the character and intent of the person influencing me to buy relative to my interests?

In the end whether you justify your purchase with these series of questions or not, you will still buy what you want to buy and find compelling reasons as to why it was a necessary absolute must. The idea here is to start training the psyche to eliminate waste and try and make purchases that will make you feel good today and years later. Feeling “good” starts from the inside and no purchase can have an everlasting good feel like the one you manufacture from your  own physiology of being content. IT IS AN ACT OF MEMORY!

Now that’s something to ponder on!

Have a fabulous Monday!

Lee Kariuki


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Lee Kariuki
1-888-MY-ETHER ext. 04466282

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