TheUnemploymentDojo's Blog

Strategic Businesses rarely fail….startups do!

Posted on: April 19, 2012

Start ups leads to a businesses. Start Ups really are just the testing phase. It’s the point where you run the DMAIC model. It’s never a business until you understand that businesses are created for the long-term. They grow just like a muscle or a cell. Yet there is a good percentage of people who confuse a startup for a business. Strategic businesses rarely fail, but startups do! Let me say that again. Strategic businesses  rarely fail but startups do. Problem is many people get in to startups and confuse them for businesses.

I made that mistake. I started working on everything else but the key fundamental purpose of a business, to provide massive transformational value and then charge less than the MTV. A startup’s fundamental purpose is to test an idea. Period. I have fine tuned the Law of Averages by getting in to many many startups and considerably reducing the time it takes to validate an idea. Some have become businesses many many more didn’t. It’s the 80/20 rule……nothing personal…it’s the laws of nature! Then comes the law of counter-intuitivity, what you think works, doesn’t and what you least expect, does!

All in all get as many startups as possible! No failures! Just learning what works!




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Lee Kariuki
1-888-MY-ETHER ext. 04466282

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