TheUnemploymentDojo's Blog

The Greatest Business Question…”Are People Going To Pay For That?”

Posted on: October 4, 2011

Flat hairbrush

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Absolutely like never before you better believe it! If you’re prospect has a chronic situation and you can solve it then you have answered the above question.

Now let me ask you a question. Every market and product has a by product of information. If you were selling even a a hairbrush, do you think there is information(insight) that you could package that could help me better use this hair brush? Every market has a by product of information. The problem is the information that we posses we assume that it is common knowledge and have never allowed our imagination to perceive that someone somewhere would pay XYZ amount of dollars for this kind of information.

The question here then is not “Are people going to pay for that?” BUT “How can i package this information to add value to someone who will be using this information to get maximum insight?”

Now if you’re teaching people to add 1 + 1 then it would not be a very smart idea to market it to Phd Havard Mathematicians! Now imagine selling it to a first grade child? How much more important would this information be? How much would the first grader be willing to pay to alleviate this addition problem? The value of information is all relative and not all information is equal. Google know this and that’s why they are making money!

One last tip 85% of products are bought as a result of information searches! Want to create more revenue, start and master education marketing!


Lee Kariuki


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Lee Kariuki
1-888-MY-ETHER ext. 04466282

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