TheUnemploymentDojo's Blog

Why XXX for dummies books make sales!

Posted on: September 20, 2010

Walked in to my favorite book store this weekend and i saw so many XXX for dummies books that people were really buying them too!I doubt that the people that buy XXX for dummies are dummies and i seriously doubt that they even want to be dummies! Yet why do these books make sales repeatedly? For one they do tell us about the market! We have a short attention span and just want solutions! The market today is not looking for 900 pages on how to ……, for instance create a webpage! The  market is looking for in 40 or less pages simple instructions on how to solve a problem! The more graphical the better! Here are some characteristics of a good XXX for dummies strategy that you can coin in to your campaigns that can really drive results! If nothing else just pick up a XXX for dummies book on your favorite topic and analyze what key points really stand out and how did they deliver the solutions!

  1. They are simple to read and understand
  2. They offer precise solutions with exact results
  3. They give a time frame of how soon you can expect to see results upon implementing their suggestions! (Time expectancy)
  4. They offer way more value for the price they are sold for

So as you craft your campaign, remember to incorporate the above 4 key points!

Have a wonderful Monday!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Archives

  on Twitpic
Lee Kariuki
1-888-MY-ETHER ext. 04466282

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,522 other followers

Share This Blog


Bookmark and Share

The Radio Interview

Listen to internet radio with SiS NSpirit on Blog Talk Radio

Twitter Updates

%d bloggers like this: