TheUnemploymentDojo's Blog


Posted on: August 11, 2010

The extra touch that makes everything you do cause someone else to go “Wow, this is amazing!” In marketing it is called the extra mile!

It does of course start internally! The thing is everything you do…..someone else has a general expectation! For example if you say you run a breakfast parlor, people expect to find a clean place,serving breakfast at least most of the day or whenever you are open! It is the common expectation! Now imagine if instead of just fulfilling the least common expectation, you decide to instill the “WOW EFFECT” by doing something extra like free coffee to all breakfast entrees or email your breakfast order the night before so that you don’t stand in line, that would be awesome and the reason this would be a “WOW EFFECT” is because most people don’t have time to fix their own breakfast on their way to work and if you could be serving good breakfast at a convenient price at an expected speed so that they can get to work faster……you do have a winner!

The “WOW EFFECT” says that you do understand me as a customer and you are willing to take extra measures to make me feel appreciated! That is all i want as a customer……appreciation! So as an individual, how do you communicate appreciation and comprehension of your customer…..?


Have a wow day!


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Lee Kariuki
1-888-MY-ETHER ext. 04466282

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